I can understand why they choose to "win the right way". It's hard as hell to win the Super Bowl, and 31 teams fail each year so you might as well stay out of the negative spotlight along the way. It also provides a built-in excuse for coming up short where the team can say "well, we could've pursued a few non-character guys that may have moved the needle in the short term, but we want to do this right". It's also the one way they can always compare favorably to the Patriots.
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